Weatherproof Technical Boots

Y-3 Launches the New Y-3 NOTOMA Boot With Protective Details

Y-3 introduces its latest footwear silhouette to join its Fall/Winter 2020 season in the form of the NOTOMA Boot model detailed with technical elements throughout. It is constructed to honor adventure and exploration of the outdoors that is further reinforced by the weatherproof makeup.

The model boasts protection throughout the entire silhouette and held together with a sturdy lace enclosure. Additional elements include the rubber outsole for traction and an EVA midsole foundation for support. To keep wearers warm through their adventures, the boot is made using the signature PrimaLoft insulated fabrication. It arrives in two colorway options, both of which are a nod to an earthy palette of either Night Gray or Khaki detailed with orange accents.

Image Credit: Y-3

Weatherproof Technical Boots
Opportunity for innovation in creating durable, weather-resistant boots with technical elements for outdoor adventurers.

Industries Being Reshaped

Footwear
Chance to disrupt the footwear industry by offering weatherproof boots with protective details.
Outdoor Gear
Potential to revolutionize the outdoor gear industry by introducing technical boots with weatherproof features.
Fashion
Opportunity to disrupt the fashion industry by merging style with functionality in weatherproof footwear.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 36%
Freshness 9%

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