Versatile Shapeshifting Bags

'Notabag' is a Collapsible Eco-Friendly Tote and Backpack

'Notabag' is a clever bag-backpack hybrid that folds into multiple forms simply by making an adjustment to the straps.

Although backpacks are often designed with a strap at the top so that the bag can be carried at a user's side, this isn't always the most comfortable option. Instead, this bag design easily goes between a tote and a backpack just by tugging slightly on the two back straps. On the inside, there's even a handy pocket for securing valuable items like wallets and keys.

In order to collapse the hybrid carryall when it's not in use, it can be folded into a pocket-sized pouch. This water-resistant and reusable bag is a perfect solution to carry on the go to accommodate whatever items need transporting.

Versatile Shapeshifting Bags
'Notabag' enables a seamless transition between a tote and a backpack, presenting an opportunity for designers to create more versatile and adaptable bags.
Collapsible Eco-friendly Tote
The collapsible design of 'Notabag' is a disruptive innovation opportunity for the eco-friendly bag industry, allowing for easy storage and transportation.
Water-resistant Hybrid Carryall
The water-resistant feature of 'Notabag' presents a disruptive innovation opportunity for the outdoor gear industry, catering to consumers who need durable and versatile bags.

Where This Applies

Bag Industry
The 'Notabag' design offers innovative possibilities for the bag industry, with its ability to seamlessly transform between different forms.
Eco-friendly Product Industry
The collapsible and reusable nature of 'Notabag' presents a disruptive innovation opportunity in the eco-friendly product industry, providing a sustainable alternative to single-use bags.
Outdoor Gear Industry
The water-resistant and adaptable features of 'Notabag' offer a disruptive innovation opportunity in the outdoor gear industry, catering to customers seeking functional and durable bags.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 40%
Freshness 8%