Bored at a bus stop? Just missed the train? ‘Not A Magazine’ is a magazine with a prime audience of public commuters and inquisitive pedestrians. Each issue appears as a 1.5m by 2m billboard poster around Sydney and Melbourne. The magazine, which is also issued on the walls of some local trendy bars, art galleries and coffee houses, is a fusion of feature articles and art work.
It is designed to be much more environmentally friendly than standard business model of the magazine industry. It looks fun and edgy, presented by the comic style illustration and cross words and comments spaces attract people to interact with the wall mounted mag.
“It uses the city as a canvas and brings reading to life. Approach it from any angle; bend down curiously; lean in for a closer look; embark on a treasure hunt to find a story that ends in another location”, says the team.
Time-pressed readers are encouraged to take the magazine with them by a photographing it on their mobile phone; perfect for night time reading.