Misbhv X Reebok's Launched a Nostalgic Sportswear Collaboration
Ellen Smith — October 30, 2020 — Fashion
The 80s are back in a big way thanks to a nostalgic sportswear collaboration between two industry giants, Misbhv and Reebok. Loungewear and athleisure are among the most popular purchases as consumers continue to spend extended periods of time inside the home, making now a better time than ever for brands to dip their toe in retailing more comfortable clothing items.
This collaborative line is doing just that, offering a highly functional yet nostalgic 80s-inspired sportswear collection that aims to leave athletes feeling stylish and sporty. The clothing collection was launched alongside an energetic video campaign, which stars Ines Rau, the first openly transgender Playboy Playmate. The retro collection is available to shop now online.
Image Credit: Misbhv X Reebok
This collaborative line is doing just that, offering a highly functional yet nostalgic 80s-inspired sportswear collection that aims to leave athletes feeling stylish and sporty. The clothing collection was launched alongside an energetic video campaign, which stars Ines Rau, the first openly transgender Playboy Playmate. The retro collection is available to shop now online.
Image Credit: Misbhv X Reebok
Trend Themes
1. Nostalgic Sportswear - The trend of 80s-inspired sportswear and loungewear continues to grow in popularity as consumers spend more time at home, creating opportunities for functional yet stylish clothing collaborations.
2. Athleisure Wear - The athleisure trend shows no signs of slowing down as the demand for comfortable yet fashionable clothing options grows, providing opportunities for collaborations between sportswear and fashion brands.
3. Inclusive Marketing - Collaborations featuring diverse models and marketing campaigns that promote inclusivity continue to gain traction and resonate with consumers who value representation and inclusivity in the fashion industry.
Industry Implications
1. Sportswear - Sportswear brands have the opportunity to collaborate with fashion brands to create functional yet fashionable clothing lines that cater to the growing trend of athleisure and nostalgic sportswear.
2. Fashion - Fashion brands can explore collaborations with sportswear brands to tap into the growing demand for comfortable yet stylish clothing options, such as athleisure and loungewear.
3. Marketing - Marketing agencies and brands can create inclusive campaigns featuring diverse models and partnerships with socially conscious organizations to appeal to consumers who value representation and inclusivity in advertising.
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