With the McRib making its much-anticipated nation-wide comeback in the US on December 2nd, McDonald's announced that it would be partnering with No-Shave November in support of cancer research. As a part of the campaign, McDonald's is challenging those who spent November growing out their facial hair for cancer awareness to shave it off for the chance to win a free McRib sandwich.
The chain will be providing the first 10,000 entrants who showcase their smooth faces on Twitter or Instagram. Those who don't have a beard to shave are still able to participate, as long as they tag @mcdonalds in their post and include the #Shave4McRibSweepstakes hashtag. McDonald's is also giving a portion of the proceeds from its McRib on launch day to the charity.
Image Credit: McDonald's
Key Themes Behind This Trend
- Charitable Partnerships
- The trend of partnering with non-profit organizations to support social causes is growing, providing opportunities for businesses to gain brand recognition, consumer goodwill and a good cause.
- Social Media Promotions
- Social media challenges and promotions are becoming increasingly popular, as brands continue to seek ways to engage with consumers and build a loyal following.
- Cause Marketing
- Cause marketing is gaining popularity as a way for businesses to give back while engaging customers, boosting sales, and enhancing brand reputation.
Where This Applies
- Fast Food Industry
- Fast food companies are increasingly incorporating social responsibility into their brand identities, representing opportunities to collect social dividend as well as generate profits.
- Social Media and Marketing Industry
- The growth of social media and digital marketing, coupled with the desire for big brands to connect with customers on a personal level, has created many opportunities for causes to be combined with marketing campaigns.
- Cancer Research Industry
- The cancer research industry is driven by the efforts of organizations and businesses alike to find a cure and thereby give hope to millions of cancer patients around the world.
