With the McRib making its much-anticipated nation-wide comeback in the US on December 2nd, McDonald's announced that it would be partnering with No-Shave November in support of cancer research. As a part of the campaign, McDonald's is challenging those who spent November growing out their facial hair for cancer awareness to shave it off for the chance to win a free McRib sandwich.
The chain will be providing the first 10,000 entrants who showcase their smooth faces on Twitter or Instagram. Those who don't have a beard to shave are still able to participate, as long as they tag @mcdonalds in their post and include the #Shave4McRibSweepstakes hashtag. McDonald's is also giving a portion of the proceeds from its McRib on launch day to the charity.
Image Credit: McDonald's