North of Brooklyn, a Toronto pizzeria, is jumping on Canadians' interest in the upcoming US presidential election. Disheartened that Canadians won't actually get to vote in the election themselves, North of Brooklyn's 'Give Canada the Vote' campaign is a way to let Canucks jump in on the action.
For Give Canada the Vote, North of Brooklyn introduced two new pizzas to their menu: The Hillary and The Donald. From October 17th until November 1st, the restaurant will keep track of the amount of purchases for each pie. Then, "an anonymous dual-citizen will be donating their vote in the upcoming presidential election -- to Canada," according to North of Brooklyn's website.
The themed pizzas are in themselves funny, with The Donald featuring orange cheese and jalapeños (not from Mexico) and The Hillary made with ingredients that are partly redacted.
What Makes This Trend Stand Out
- Political Engagement
- Allowing customers to participate in the US presidential election through pizza proxies creates an innovative way to engage with politics.
- Customer Interaction
- Incorporating customer preferences into the menu by tracking pizza purchases for each candidate encourages interactive experiences.
- Cross-border Collaboration
- Enabling a dual-citizen to donate their vote to Canada promotes cross-border collaboration and highlights the importance of international relationships in politics.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can leverage customer engagement initiatives, like themed menu items or voting campaigns, to create unique experiences and drive sales.
- Marketing and Advertising
- Marketing and advertising professionals can explore creative ways to incorporate political events or themes into promotional campaigns, like using the US presidential election as a campaign catalyst.
- Hospitality
- The hospitality industry can benefit from offering unique customer experiences, such as themed menu items, to attract and retain customers.
