Recently, North Memorial Health created two ads to highlight how complicated, impersonal, and incredibly expensive healthcare in the United States really is.
To create the two spots, North Memorial teamed up with BrandFire, whose representative explained the campaign by saying, "The client was looking for a disruptive campaign to match their enthusiasm," and "They needed to poke the system." To do so, North Memorial and BrandFire used humor to expose the issues many patients face in the US healthcare system. One patient with a brace on his neck states, "I love not knowing how much my visit is going to cost, it makes healthcare so exciting." Another states, "It feels great when my doctor gives me a diagnosis without making eye contact."
In doing so, North Memorial relates to patients and shows them that its services are an improvement, as it values strong customer service and the happiness of those who enter its doors.
Key Themes Behind This Trend
- Disruptive Healthcare Advertising
- Sarcastic healthcare ads expose the flaws of the US healthcare system and offer disruptive solutions.
- Humorous Patient Engagement
- Using humor, healthcare ads connect with patients and engage them in conversations about their healthcare experiences.
- Customer-centric Healthcare Services
- Highlighting customer service and patient happiness, healthcare ads promote a customer-centric approach to healthcare delivery.
Where This Applies
- Healthcare Marketing
- Healthcare marketing agencies can leverage sarcastic healthcare ads as a disruptive tool to attract attention and generate interest in their clients' services.
- Health Insurance
- Health insurance providers can adopt a humorous approach in their advertising to address the frustrations and complexities of the US healthcare system, positioning themselves as customer-focused solution providers.
- Hospitality and Customer Service Training
- Companies specializing in hospitality and customer service training can partner with healthcare organizations to offer training programs aimed at improving patient experience and customer satisfaction.
