Recently, North Memorial Health created two ads to highlight how complicated, impersonal, and incredibly expensive healthcare in the United States really is.
To create the two spots, North Memorial teamed up with BrandFire, whose representative explained the campaign by saying, "The client was looking for a disruptive campaign to match their enthusiasm," and "They needed to poke the system." To do so, North Memorial and BrandFire used humor to expose the issues many patients face in the US healthcare system. One patient with a brace on his neck states, "I love not knowing how much my visit is going to cost, it makes healthcare so exciting." Another states, "It feels great when my doctor gives me a diagnosis without making eye contact."
In doing so, North Memorial relates to patients and shows them that its services are an improvement, as it values strong customer service and the happiness of those who enter its doors.