Liza Ostanina at Next Milan dons a wardrobe of normcore style picks in this self-titled exclusive for The Ones 2 Watch. The model roams urban streets and takes a night drive through the city in the photo series by Federico Sorrentino. Styling for this editorial is courtesy of Silvia Vinci who handpicks model Liza's simple and understated wardrobe staples.
They range from matching tan suit and sneaker combos to tweed jackets and jeans that are displayed in a vintage wash. The Ones 2 Watch 'Liza' exclusive celebrates effortlessly cool styling and features pieces from H&M, & Other Stories and COS among other labels.
The editorial's hair and makeup is left fresh-faced and simple and is the work of the shoot's beauty artist Chiara Mascaretti.
What's Driving This Trend
- Normcore Style
- Disruptive innovation opportunity: Develop a sustainable and affordable normcore fashion line targeting urban consumers.
- Effortlessly Cool Styling
- Disruptive innovation opportunity: Create an online platform that curates and sells pre-styled outfits inspired by the effortlessly cool aesthetic.
- Fresh-faced Makeup
- Disruptive innovation opportunity: Develop a line of clean beauty products that focus on natural and minimalistic makeup looks.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Introduce an AI-powered personal stylist app that recommends normcore fashion items based on individual preferences and trends.
- Online Fashion Marketplace
- Disruptive innovation opportunity: Build an online platform that connects independent fashion designers specializing in effortlessly cool styling with a global audience.
- Clean Beauty
- Disruptive innovation opportunity: Develop a subscription-based service that delivers curated sets of fresh-faced makeup products to customers on a regular basis.
