Photographer Katrin Braga captures 'Smoke and Fire', a Normcore editorial exclusive for The Ones 2 Watch. The scenic photo series is lensed in the middle of a gorgeous rock escarpment and boasts striking views of a desolate, natural landscape.
Briet Olina fronts the editorial that features understated wardrobe styling by Anna Maggy. The model dons matching print sweats, comfortable knits and oversized coats in the shoot and sports designer pieces from labels that include Topshop, Vero Moda and Geysir Omsk.
Makeup for this normcore editorial is courtesy of Edda Ingadottir who creates a fresh-faced and low-key beauty routine for her muse. Model Anna pulls off long and natural locks and wears little to no makeup in this story for The Ones 2 Watch.
Why This Trend Is Growing
- Normcore Fashion Trend
- Opportunity for designers and retailers to create and promote comfortable, understated clothing that is both stylish and practical.
- Scenic Fashion Editorials
- Potential for photographers and fashion brands to showcase their collections against stunning natural landscapes, creating visually striking marketing campaigns.
- Minimalist Beauty Trends
- Space for beauty brands to focus on promoting a fresh-faced, low-key beauty routine, emphasizing natural beauty and simplicity.
Industries Being Reshaped
- Fashion Design
- Chance for designers to incorporate normcore elements into their collections, offering consumers stylish and comfortable clothing options.
- Photography
- Opportunity for photographers to explore scenic locations for fashion editorials, creating captivating visual stories and attracting clients in the fashion industry.
- Beauty and Cosmetics
- Potential for beauty brands to develop and market minimalist beauty products that enhance natural beauty, promoting a fresh-faced and effortless look.
