Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Industrial Normcore Editorials

The Ones 2 Watch Fade to Grey Shoot Boasts Elegant Knitwear

— January 17, 2015 — Fashion
Photographer Igor Termenon captures 'Fade to Grey' a normcore editorial for The Ones 2 Watch. The image series highlights the season's understated fashion fad and is styled by Emma Hutcheson.

Hair and makeup for 'Fade to Grey' is courtesy of Kerry Divers who gives her muse, model Natasha Luwedde sleek tresses and a fresh faced cosmetic look. Highlighting pieces from American Apparel, Jasper Conran and COS, this normcore editorial for the Ones 2 Watch will inspire you to wear more greys.

The monochromatic shoot is lensed amidst an industrial backdrop and will leave you longing for cozy knits like wool turtlenecks and layered jumpers. Moreover, the image series also highlights boxy capes and structured coats that embody elegance.
Trend Themes
1. Normcore Fashion - The normcore editorial showcases understated fashion fad, presenting an opportunity for fashion brands to create minimalist, timeless designs.
2. Industrial Aesthetic - The monochromatic shoot featuring an industrial backdrop opens opportunities for interior design companies to explore minimalistic, industrial-inspired spaces.
3. Cozy Knitwear Trend - The highlighted wool turtlenecks and layered jumpers in the editorial indicate a growing demand for cozy knitwear, creating opportunities for fashion brands to innovate in this space.
Industry Implications
1. Fashion - The normcore fashion trend and elegant knitwear showcased in the editorial present opportunities for fashion brands to tap into minimalist, understated aesthetics.
2. Interior Design - The industrial aesthetic captured in the shoot suggests opportunities for interior design companies to create minimalist, industrial-inspired spaces for businesses and homes.
3. Textile Manufacturing - The demand for cozy knitwear showcased in the editorial opens opportunities for textile manufacturing companies to develop innovative materials and techniques for warm, stylish garments.
3.8
Score
Popularity
Activity
Freshness