Photographer Bowen Arico captures 'D:ream,' an Oyster Magazine editorial that celebrates normal clothes. Highlighting pieces from designer Coco Adorjany, this image series is understated and is an homage to the fashion industry's recent normcore fad.
Oyster Magazine is known for featuring edgy and emerging styles on its pages and this 'D:ream' editorial does just that. Model Madeleine Gurton of IMG stars in the shoot and dons normal clothes like the perfect jean jacket and high-waisted trousers that resemble vintage hand-me-downs.
Hair styling for the understated shoot is courtesy of Pete Lennon while makeup is the work of Charlie Kielty. Together, the duo opts for messy tresses and makeup that appears bare and natural in its overall aesthetic.
Key Themes Behind This Trend
- Normcore Fashion
- Disruptive innovation opportunity: Create a line of clothing that embraces the normcore trend and offers comfortable, minimalist styles for everyday wear.
- Nostalgic Photography
- Disruptive innovation opportunity: Develop a photography app or service that allows users to capture and enhance nostalgic, vintage-inspired images.
- Embracing Normalcy
- Disruptive innovation opportunity: Create a platform or community that celebrates and promotes normalcy, encouraging individuals to embrace their own unique style and expression.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials into the fashion industry, creating a new market segment for conscious consumers.
- Photography
- Disruptive innovation opportunity: Develop new AI-powered photography tools that mimic the style and aesthetics of nostalgic and vintage photography, making it more accessible to users.
- Beauty
- Disruptive innovation opportunity: Launch a beauty brand that focuses on minimalistic and natural makeup looks, catering to those who prefer a more understated and effortless aesthetic.
