TMRW TGTHR is a Nordstrom pop-up shop that allows small brands committed to sustainable and socially-conscious goods to reach a bigger audience.
The luxury retailer is including over 10 brands in this initiative, all of which are either passionate about being community-focused, eco-friendly, upcycled or artisanal. The store exists in both an online and in-person location. Featured brands include Public Supply, FEED, Krochet Kids, VisuaLingual, Bambu, Salvage Maria, Ecoalf, Brother Vellies, Conway Electric, Made Solid, Morihata and Black + Blum.
Curated by Nordstrom's Director for Creative Projects Olivia Kim, TMRW TGTHR will be open from September 12 to October 12, 2014. In a video promoting the project, she describes her excitement for the Nordstrom pop-up to become a gallery for brands to meet buyers interested in their work.
What's Driving This Trend
- Sustainable Shopping
- Opportunity for more retailers to curate pop-up shops featuring socially conscious and eco-friendly brands.
- Community-focused Brands
- Growing demand for brands that prioritize community engagement, presenting opportunities for innovative, authentic marketing campaigns.
- Upcycling and Artisanal Brands
- Rising interest in unique, limited-edition products made from upcycled materials or by skilled artisans presents opportunities for smaller brands to attract a following.
Who This Affects Most
- Retail
- Retailers can expand their offerings by curating pop-up shops featuring diverse and socially conscious brands.
- Marketing
- Brands can differentiate themselves and build authenticity by prioritizing community engagement in their marketing efforts.
- Sustainable Fashion
- Emerging upcycling and artisanal brands can capitalize on rising interest in sustainable fashion by offering unique, limited-edition pieces made from eco-friendly materials.
