Colourful Cozy Hand-Knit Sweaters

Acne Studio Releases a Stylish Collection of Nordic Sweaters

In celebration of its roots and in response to the onset of the colder months, Acne Studios releases a quirky collection of Nordic sweaters that are bound to intrigue consumers with a contrasting aesthetic.

Each garment in the brand's Fall/Winter 2018 release is hand-knitted by an artisan based in Sweden, Norway, Iceland or Finland. Tapping into region-specific techniques of production, each of the Nordic sweaters fuses modern design with traditional approaches to knitting. The garments are made from 100% wool and feature playful patchwork elements. Embracing patterns, colors and materials on the local level, Acne Studios' Fall/Winter collection of Nordic sweaters are sure to bring a comfortable and cozy twist to the wardrobe of the consumer.

Nordic Sweater Revival
The trend of incorporating traditional knitting techniques with modern design is disrupting the fashion industry and creating new opportunities for artisanal craftsmanship.
Playful Patchwork
The trend of adding playful patchwork elements to garments is shaking up the fashion world and allowing for unique and customized designs.
Local-level Fashion
The trend of embracing patterns, colors, and materials on a local level is revolutionizing the way consumers connect with fashion and creating opportunities for small-scale production.

Where This Applies

Fashion
The fashion industry has the opportunity to embrace the Nordic sweater revival trend and collaborate with artisans to create unique and high-quality products.
Handmade Crafts
The handmade crafts industry can benefit from the rise of playful patchwork elements in garments, creating a demand for unique and customized pieces.
Textile Manufacturing
The textile manufacturing industry can explore the local-level fashion trend by sourcing materials and partnering with designers to create region-specific products.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 24%
Freshness 8%