Wilson Electronics have put together a fascinating and disconcerting infographic that charts the rise of ‘nomophobia’, the fear of being without a cellphone or being out of cellphone signal range.
The infographic, titled ‘Nomophobia On The Rise’, claims that 66% of the population suffers from nomophobia today — a number that appeas to be rising every year. This distinctly 21st century phobia appears to inflict women more severely than men, and 18-to-24-year-olds more persistently than older age groups.
The phobia is extremely pervasive, so much so that 62% of women and 48% of men even admitting to checking their cellphones during sex.
Disturbingly, the infographic points out that a large percentage of people would rather go shoeless without a week than go without their cellphones for the same time.
Key Themes Behind This Trend
- Rise of Nomophobia
- Opportunity for companies to develop innovative ways to address nomophobia and provide solutions for those who fear being without a cellphone or out of cellphone signal range.
- Gender Disparity in Nomophobia
- Opportunity to investigate why women are more severely affected by nomophobia than men and create products or services tailored to their needs.
- Nomophobia and Age
- Opportunity to target the 18-to-24-year-old demographic with unique strategies that cater to their persistent fear of being without a cellphone.
Where This Applies
- Mobile Technology
- Innovative companies can capitalize on nomophobia by developing advanced mobile technologies and connectivity solutions.
- Wellness and Mental Health
- Disruption potential exists in the wellness and mental health industries to address nomophobia through therapies, counseling, and mindfulness apps.
- Fashion and Accessories
- Fashion brands can explore opportunities to create stylish, functional accessories that address the need for constant cellphone presence without compromising style.
