Cellphone-Inspired Steering Wheels

The Nokia Wheel is Inspired by the Nokia 5300 XpressMusic

The conceptual Nokia Wheel steering wheel is the design work of Tadas Malinauskas as an automotive component that draws inspiration from a piece of technology from yesteryear. The steering wheel maintains a form inspired by the Nokia 5300 XpressMusic cellphone with an aesthetic that calls to mind a directional pad button layout, but with a distinctly modern twist. This inspiration, although somewhat retro, makes aesthetic sense and identifies what could be done to make modern vehicles even more advanced for the operator to appreciate.

The conceptual Nokia Wheel steering wheel is paired with a matte black finish along with a textured fabric on the perimeter handle to allow for a comfortable user experience at all times.

Retro-inspired Automotive Design
There is an opportunity for designers to draw inspiration from retro technology to create unique and advanced automotive components.
Textured Automotive Interiors
There is potential to incorporate unique and comfortable fabrics into automotive interiors to enhance the user experience.
Intuitive User Interfaces for Vehicles
Drawing inspiration from cellphone designs, there is an opportunity to create more intuitive and user-friendly interfaces for modern vehicles.

Where This Applies

Automotive Design
Designers in the automotive industry could explore retro-inspired aesthetics and materials to create innovative and unique components.
Textile and Fabric Manufacturing
Companies in the textile and fabric industry could explore partnerships with the automotive industry to create unique and comfortable materials for automotive interiors.
Mobile Technology
Companies in the mobile technology industry could collaborate with the automotive industry to create more intuitive and user-friendly interfaces for modern vehicles.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 34%
Freshness 10%