Gucci's No Space, Just A Place. Eterotopia is Open in Seoul
Ellen Smith — May 7, 2020 — Art & Design
References: nospacejustaplace.gucci & hypebae
Gucci is a fashion house that has always existed on the cutting-edge of fashion, and this notion comes to life with its latest exhibition in Seoul dubbed 'No Space, Just A Place. Eterotopia.'
Set at the Daelim Museum, this exhibition spans over three floors, features art work from 10 independent art spaces, and was curated by Myriam Ben Salah. In a press release, Gucci stated that the exhibition's intention was to “give visibility to these radical venues and to explore their ‘alternativeness’ as a conceptual tool through which to think about autonomy, defy authority and foresee new narratives for the future.”
No Space, Just A Place. Eterotopia is open to the public until July 12th.
Set at the Daelim Museum, this exhibition spans over three floors, features art work from 10 independent art spaces, and was curated by Myriam Ben Salah. In a press release, Gucci stated that the exhibition's intention was to “give visibility to these radical venues and to explore their ‘alternativeness’ as a conceptual tool through which to think about autonomy, defy authority and foresee new narratives for the future.”
No Space, Just A Place. Eterotopia is open to the public until July 12th.
Trend Themes
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Fashion House Art Exhibits — Fashion houses exploring the intersection of fashion and art through curated exhibitions.
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Cutting-edge Fashion Experiences — Creating immersive and innovative fashion experiences that push the boundaries of traditional retail.
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Alternative Venues for Art — Highlighting independent art spaces as platforms for artistic expression and exploration.
Industry Implications
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Fashion — Fashion brands incorporating art exhibitions as part of their marketing and branding strategies.
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Art — Art galleries and museums partnering with fashion houses to showcase contemporary art within a fashion context.
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Retail — Retailers leveraging art installations to enhance the customer experience and differentiate their brand.
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