The 2014 Toronto Mayoral Election is set to take place on October 27, 2014, and there are a group of people dead set against the re-election of a certain crack-smoking candidate; they hope to make a big difference with their No Ford Nation Campaign Signs. Rob Ford has made quite the global impact over the last few months. Yet he has put the beloved city of Toronto on the map for reasons most residents would like to forget.
The No Ford Nation Campaign Signs helps people voice their concerns in as attention-grabbing a way as his own shenanigans. They center around fake candidates that bring to light Ford's ridiculous reign thus far. For instance, one reads, "Elect Jeff McElroy. He promises to just smoke pot as Mayor. Not crack."
What's Driving This Trend
- Anti-establishment Campaigns
- Businesses can capitalize on providing alternative products or services that cater to growing anti-establishment movements like No Ford Nation Campaign
- Satirical Political Campaigns
- Companies can explore humorous political campaigns that capitalize on popular political figures to help raise awareness of their brand
- Out-of-the-box Political Activism
- Enterprising business professionals can leverage non-traditional tactics in political activism to help attract attention and support for their cause
Who This Affects Most
- Political Advertising
- Businesses specializing in political advertising can use the No Ford Nation Campaign as an example of an effective marketing strategy that resonates with the disillusioned voter
- Merchandising
- Promoting products that mock political figures can be a lucrative business opportunity, evidenced by the highly successful No Ford Nation Campaign merchandising
- Political Consulting
- No Ford Nation Campaign highlights the need for political consultants to develop creative advertising campaigns to help sway public opinion
