Sleek Technical Knit Sneakers

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Adidas' New NMD TS1 Model Features an All-Black Colorway

— August 10, 2018 — Fashion
adidas has been busy this season releasing a variety of new sneaker models, including a fresh iteration of the NMD TS1 model, which now has a GORE-TEX coating to provide it with a waterproof edge.

With the uppers of the sneakers made from an incredibly lightweight and breathable Primeknit material, they can easily adjust to the shape of the wearer's foot, providing all-day comfort and plenty of support. Due to this sleek design, the laces have also been replaced with a simple elastic toggle that can be tightened or loosened with one hand. The all-black colorway is accented with white branding that complements the tops of the sneakers, where the laces would normally be.


Image Credit: adidas Originals

Trend Themes

  1. GORE-TEX Coated Fashion — Disruptive innovation opportunity in incorporating waterproof materials to create fashion items, especially footwear.
  2. Elastic Toggle Design — Innovative opportunity to replace traditional laces with simple elastic toggles which can ease and increase the speed of wearing footwear.
  3. Lightweight Primeknit Material — Innovative opportunity of developing lightweight and breathable materials that can adjust to the shape of the wearer's foot, providing all-day comfort and support.

Industry Implications

  1. Fashion — Innovative opportunity in incorporating technology into fashion to create waterproof and breathable clothing and footwear.
  2. Sports — Opportunity to create sportswear that offers waterproof and breathable advantages to athletes by incorporating materials such as GORE-TEX and Primeknit.
  3. Outdoor Gear — Innovative opportunity of creating outdoor gear with GORE-TEX technology to make them waterproof, durable, and lightweight.
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