adidas has been busy this season releasing a variety of new sneaker models, including a fresh iteration of the NMD TS1 model, which now has a GORE-TEX coating to provide it with a waterproof edge.
With the uppers of the sneakers made from an incredibly lightweight and breathable Primeknit material, they can easily adjust to the shape of the wearer's foot, providing all-day comfort and plenty of support. Due to this sleek design, the laces have also been replaced with a simple elastic toggle that can be tightened or loosened with one hand. The all-black colorway is accented with white branding that complements the tops of the sneakers, where the laces would normally be.
Image Credit: adidas Originals
Key Themes Behind This Trend
- GORE-TEX Coated Fashion
- Disruptive innovation opportunity in incorporating waterproof materials to create fashion items, especially footwear.
- Elastic Toggle Design
- Innovative opportunity to replace traditional laces with simple elastic toggles which can ease and increase the speed of wearing footwear.
- Lightweight Primeknit Material
- Innovative opportunity of developing lightweight and breathable materials that can adjust to the shape of the wearer's foot, providing all-day comfort and support.
Where This Applies
- Fashion
- Innovative opportunity in incorporating technology into fashion to create waterproof and breathable clothing and footwear.
- Sports
- Opportunity to create sportswear that offers waterproof and breathable advantages to athletes by incorporating materials such as GORE-TEX and Primeknit.
- Outdoor Gear
- Innovative opportunity of creating outdoor gear with GORE-TEX technology to make them waterproof, durable, and lightweight.
