adidas Originals and Pharrell unveil a new iteration of the signature NMD Hu sneaker silhouette in a colorway entitled 'Etherial White.' The color update is minimal with a Chinese character stamped on top of the toe box area in a subtle manner.
The entire upper boasts the same one piece construction made from a white mesh material throughout. To add some tonal contrast, there is a black collar trim that runs across the top and some silver flecks that detail the rope lacing system. These laces are wrapped around a white plastic cage at the midfoot area with textural contrast at the heel tab, which is made from white leather materials. The shoe is rounded out with the black Trefoil logo and embroidered Chinese characters.
Image Credit: adidas
What Makes This Trend Stand Out
- Subtle Chinese Character Embellishments
- Opportunity for brands to incorporate subtle cultural references in their products.
- Minimalistic Color Updates
- Potential for brands to create minimalistic colorways to attract consumers who prefer a clean aesthetic.
- Textural Contrast in Design
- Brands can explore incorporating textural contrast in their designs to add visual interest.
Sectors Adopting This
- Footwear
- Innovation opportunities for footwear companies to incorporate cultural references and minimalistic color updates in their designs.
- Fashion
- Opportunity for fashion brands to experiment with subtlety in incorporating cultural elements and textural contrasts in their products.
- Sports and Athletics
- Potential for sports brands to adopt a minimalistic approach with cultural influences and explore textural contrast to appeal to consumers.
