Luxury Surf Brand Timepieces

The Nixon C39 Watch is Designed Exclusively for Barneys New York

Those out there that have been fans of west coast surf brand Nixon for many years but require a more grown up timepiece to match their mature aesthetic will find the Nixon C39 Watch that's exclusively made for Barneys New York to be the perfect find. The Nixon C39 Watch features a similar style aesthetic that the brand is known for when it comes to its timepieces, but with modern, updated features like a sumptuous leather strap and demure color variations including Gunmetal and Newspaper.

Priced to move at $350, the Nixon C39 Watch for Barneys New York is a clear winner for recent grads that are entering the workforce and want to update their style while maintaining their roots.

Luxury Surf Brand Timepieces
The trend of luxury surf brand timepieces caters to surf enthusiasts who are looking for more sophisticated and mature timepieces.
Mature Aesthetic
The trend of mature aesthetic in timepieces offers surf brand enthusiasts a more grown-up style while still embracing their roots.
Modern Updates in Timepieces
Timepiece brands incorporating modern features like sumptuous leather straps and demure color variations provide customers with updated options.

Industries Being Reshaped

Luxury Fashion
The luxury fashion industry can capitalize on the trend of luxury surf brand timepieces by partnering with surf brands or creating their own line of sophisticated timepieces.
Watchmaking
The watchmaking industry can explore innovative designs and incorporate modern features like leather straps and unique color variations to cater to customers looking for mature aesthetic timepieces.
Retail
Retailers can collaborate with surf brands to offer exclusive collections of luxury surf brand timepieces, attracting both surf enthusiasts and customers seeking stylish, sophisticated watches.
SCORE
5.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 70%
Freshness 8%

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