The Nissan NISMO parts line has been expanded by the brand to provide off-road adventurers and overlanding enthusiasts alike with a dedicated way to enhance their vehicle. The collection includes the new Off Road Rooftop Tent that will provide enough space for two people to sleep elevated off the ground, while the Overland Bed Rack has a modular design for high and low designs. A Performance Exhaust and Lights are intended to provide additional sound and shine to a vehicle.
The new additions to the Nissan NISMO parts line are being made available on a staggered basis that is seeing the Bed Rack available now with other options like the Rooftop Tent expected to arrive in 2022.
Image Credit: Nissan
What's Driving This Trend
- Off-road Vehicle Accessories
- Manufacturers can explore designing and producing accessories that cater to off-road and overlanding enthusiasts.
- Modular Design
- Developing modular designs can allow customers to customize their vehicles to fit their specific needs.
- Staggered Release of Products
- Rolling out new products in stages can generate excitement and anticipation among customers.
Who This Affects Most
- Automotive
- Innovative car manufacturers can create specialized, off-road vehicles and accessories that cater to the growing market of overlanding enthusiasts.
- Outdoor and Adventure
- Companies that specialize in outdoor and adventure gear can expand to include more products that cater specifically to overlanding and off-road activities.
- Manufacturing
- Manufacturing companies with expertise in modular design could partner with automotive manufacturers to produce customizable vehicle accessories for overlanding and off-road enthusiasts.
