The Nissan Lannia stands out for many reason, the most noteworthy being that it's the first production car designed entirely by the company's Chinese division. Impressive to say the least, this fact informs many of the details of the car. Digital Trends reports, "The Nissan Lannia is specifically aimed at young, urban Chinese buyers, a group that Nissan identifies as the “Post-80s” generation. The Japanese automaker hopes that targeting this car-hungry generation will help it reach its ambitious goal of selling two million cars a year in China by 2018 at the latest."
The teaser image of the Nissan Lannia shows a design that is both sleek and muscular. A powerful vehicle, it will appeal to experience-seeking youth.
Key Themes Behind This Trend
- Chinese Design Influence
- The Nissan Lannia being the first production car designed entirely by the company's Chinese division indicates a trend of Chinese design influence in the automotive industry.
- Targeting Young Urban Buyers
- Nissan's focus on the 'Post-80s' generation in China with the Lannia demonstrates a trend of automakers targeting young urban buyers with specific models.
- Ambitious Sales Goals in China
- Nissan's aim to sell two million cars a year in China by 2018 indicates a trend of setting ambitious sales goals in the Chinese automotive market.
Where This Applies
- Automotive Design
- The emergence of Chinese design influence in the automotive industry presents disruptive innovation opportunities for companies to incorporate unique cultural elements into their designs.
- Urban Mobility Solutions
- Automakers focusing on young urban buyers with specific models like the Nissan Lannia create opportunities for disruptive innovation in urban mobility solutions that cater to the needs and preferences of this demographic.
- Automotive Sales and Marketing
- Nissan's ambitious goal of selling two million cars a year in China stimulates disruptive innovation opportunities in sales and marketing strategies tailored to the Chinese market to achieve such targets.
