The NIOD Voicemail Masque is a overnight mask designed to improve cellular communication that tends to break down over time due to stress and aging. One key difference of the NIOD Voicemail Masque is that rather than targeting cells that are already damaged, the overnight treatment aims to boost still healthy cells as a preventative method. The unique formula is a suspension that includes plant stem cells from "mountain flowers and narrowleaf plantain," as well as polyphenols "rich in hydroxycinnamic acid" sourced from oregano leaves.
One of the many brands under the DECIEM umbrella, NIOD is "skincare for the hyper-educated," highlighting the continued scientific-level understanding of beauty products, their functions and formulations. NIOD stands for "non-invasive options in dermal science," with their products each being designed to be effective in place of surgical or injectable options targeting particular skincare concerns.
Image Credit: NIOD/DECIEM
What Makes This Trend Stand Out
- Preventative Skincare
- The NIOD Voicemail Masque's focus on boosting still healthy cells rather than targeting damaged ones demonstrates a trend towards preventative skincare.
- Plant-based Skincare
- The use of plant stem cells and polyphenols in the NIOD Voicemail Masque highlights a trend towards plant-based skincare ingredients.
- Overnight Skincare Treatments
- The NIOD Voicemail Masque being an overnight mask demonstrates a trend towards overnight skincare treatments.
Sectors Adopting This
- Skincare
- The NIOD Voicemail Masque is a disruptive innovation opportunity in the skincare industry with its focus on preventative skincare measures and plant-based ingredients.
- Beauty
- The NIOD Voicemail Masque is a disruptive innovation opportunity in the beauty industry with its non-invasive options and scientific understanding of skincare products, formulations and their functions.
- Pharmaceuticals
- The plant stem cells and polyphenols used in the NIOD Voicemail Masque demonstrate a disruptive innovation opportunity in the pharmaceutical industry with its potential applications for medicinal uses.
