Pant-Focused Editorials

Model Nikola Romanova Stars in the Madame Germany Photoshoot

Aptly titled Hot Pants, the Madame Germany editorial stars model Nikola Romanova, who is clad in a range of unique and stylish bottoms. It showcases great options for the colder months. After all, skirts and even dresses are often a thing of the past when it comes to wet rains and fluffy snowfalls. Yet Nikola Romanova helps to show that fashion can still prevail in such unwelcomed weather conditions.

Shot by photography duo Angie Gassner And Thomas Mailer, Nikola Romanova was styled by Hanni Pontani. Pontain concentrated on a range of different looks including vibrant patterns, loose fits and luxe textures. The tomboyish outfits were finished with understated hair and makeup by beauty artist Vangelis Tzimikas.

Pant-focused Fashion
As the weather shifts, there is an opportunity for fashion companies to create unique and stylish pants options that can withstand harsh weather conditions.
Tomboyish Styles
There is a trend towards the mixing of masculine and feminine styles, creating an opportunity for fashion companies to create edgy and unique looks.
Vibrant Patterns and Luxe Textures
There is an opportunity for fashion companies to experiment with mixing and matching vibrant patterns and luxe textures for a bold, statement-making style.

Sectors Adopting This

Fashion Industry
The fashion industry can experiment with new and unique pant styles, patterns, and textures to create a variety of options for consumers.
Makeup Industry
The makeup industry can capitalize on the tomboyish trend by creating edgy and natural looks that complement the fashion style.
Photography Industry
The photography industry can create imagery that showcases the fusion of masculine and feminine styles in a unique and eye-catching way.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 39%
Freshness 8%