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Edgy Earthy Sportswear

The NikeLab Summer Sport Collections are as Experimental & Stylish as Ever

— March 28, 2016 — Lifestyle
People won't be able to get enough of the NikeLab Summer Sport Collections. Already only a few images have been released and the Internet is going crazy over them. Featuring Travis Scott and Fetty Wap, it's undeniable that there is an edginess about the designs released this year. Yet there is also an earthiness thrown into the fashion experimentations that people will love for the season.

Designed in collaboration with Riccardo Tisci as well as Kim Jones from Louis Vuitton, the NikeLab Summer Sport Collections complement each other in intriguing ways. While Tisci focuses on dense floral patterns, Jones is more about vibrant geometrics. The campaign also stars Cameron Russell and Joan Smalls, who both bring life to the women's side of the summer sport collections.
Trend Themes
1. Experimental Sportswear - There is an opportunity to continue experimenting with unique design elements and collaborations to create innovative sportswear that stands out in the market.
2. Earth-toned Athleisure - There is a growing trend towards earth-toned athleisure wear that provides both style and comfort for consumers, creating opportunities for companies to develop new collections in this space.
3. Celebrity-endorsed Fashion - As seen with the NikeLab Summer Sport Collections featuring Travis Scott and Fetty Wap, there is an opportunity for companies to leverage celebrity endorsements to appeal to younger demographics and increase brand visibility.
Industry Implications
1. Sportswear - Sportswear companies have the opportunity to collaborate with fashion designers and leverage celebrity endorsements to create unique and innovative collections that appeal to a broader audience.
2. Fashion - Fashion companies can explore collaboration opportunities with sportswear brands to create innovative and trendy pieces that are both functional and stylish.
3. Marketing - Marketing agencies can leverage social media platforms and influencer marketing to promote celebrity-endorsed collections and capture a younger demographic's attention and loyalty.
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