The Nike World Basketball Festival Ad is Mesmerizing

 - Aug 30, 2010
References: vimeo & designyoutrust
The Nike World Basketball Festival hired Buck, an incredible director who directed and produced one 30 second spot for television. The talented Buck also created other pieces of animated goodness that coated multiple screens in Times Square for the World Basketball Festival in NYC.

Hiring the best in the creative world has become just as important as having a good product. The Nike World Basketball Festival ad has been circling the internet because of its beauty while still providing awareness and buzz over the event.