The Nike Sportswear Cricket Collection Honors India's Favorite Sport
Michael Hines — March 27, 2011 — World
References: nike & highsnobiety
Nike is aiming to increase its Indian street cred with the new Nike Sportswear Cricket collection. That's right -- Nike is venturing away from the hardwood and onto the lawn with its latest collection celebrating Indian cricket.
The Nike and Indian cricket collaboration may seem strange, but it actually makes a lot of sense from a business standpoint. Nike is a world heavyweight when it comes to athletic apparel. India is a giant on the world's cricket scene. Combine the two and you get the genius Nike Sportswear Cricket collection.
The line is filled with shoes and shirts honoring great Indian cricketers like Archan Nair and Gautam Gajbar. While those names may seem foreign now, they'll likely sound more familiar if the Nike Sportswear Cricket collection takes off like I think it will. Who wants to score a triple-double when you can score a century instead?
The Nike and Indian cricket collaboration may seem strange, but it actually makes a lot of sense from a business standpoint. Nike is a world heavyweight when it comes to athletic apparel. India is a giant on the world's cricket scene. Combine the two and you get the genius Nike Sportswear Cricket collection.
The line is filled with shoes and shirts honoring great Indian cricketers like Archan Nair and Gautam Gajbar. While those names may seem foreign now, they'll likely sound more familiar if the Nike Sportswear Cricket collection takes off like I think it will. Who wants to score a triple-double when you can score a century instead?
Trend Themes
1. Indian Streetwear - The Nike Sportswear Cricket collection demonstrates the potential for streetwear collections inspired by various cultural sports across the globe.
2. Athletic Apparel Collaborations - The Nike and Indian cricket collaboration shows the power of combining global sports and athletic apparel brands for successful collections.
3. Global Sports-culture Mashups - The Nike Sportswear Cricket collection exemplifies the potential for sports culture mashups from across the globe to create new pathways in fashion.
Industry Implications
1. Sportswear - The Nike Sportswear Cricket collection offers insights for sportswear companies to tap into various cultural sports and capitalize on their popularity and fan bases.
2. Athletic Brands - The collaboration between Nike and the Indian cricket community highlights ways in which athletic brands and athletes can work together to create new fashion lines that leverage their appeal.
3. Fashion Retail - The success of the Nike Sportswear Cricket collection shows how fashion retail companies can leverage the popularity of cultural sports across the globe to appeal to diverse target audiences.
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