Nike is aiming to increase its Indian street cred with the new Nike Sportswear Cricket collection. That's right -- Nike is venturing away from the hardwood and onto the lawn with its latest collection celebrating Indian cricket.
The Nike and Indian cricket collaboration may seem strange, but it actually makes a lot of sense from a business standpoint. Nike is a world heavyweight when it comes to athletic apparel. India is a giant on the world's cricket scene. Combine the two and you get the genius Nike Sportswear Cricket collection.
The line is filled with shoes and shirts honoring great Indian cricketers like Archan Nair and Gautam Gajbar. While those names may seem foreign now, they'll likely sound more familiar if the Nike Sportswear Cricket collection takes off like I think it will. Who wants to score a triple-double when you can score a century instead?