No, that isn't real smoked salmon covering the Nike Sneaker Concept. If it was, I think They would begin to smell pretty bad after a day or two in the closet. That, and you would have a constant cloud of seagulls circling above your head -- not fun. No, the shoe simply features illustrations of tasty snack including the aforementioned fish and everybody's favorite, ground beef.
The gastronomic artist behind the Nike Sneaker Concept is Paul Mayor, who designs a pretty tasty shoe I must say. Other than the graphic of what appears to be some kind of fur, this kick looks like it would be delicious between two pieces of sour dough. For those who do not wish to wear what they eat , there is also a crotchet-imaged sneaker.