NIKE recently acquired RTFK, a virtual sneaker designer. This latest news in the metaverse space has yet to provide specific details on the deal. However, it is likely that NIKE's next step includes the creation of NFTs and other digital assets using RTFKT's established software development tools.
According to NIKE president and CEO John Donahoe, "this acquisition is another step that accelerates NIKE's digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming, and culture." The acquisition includes a team of talented digital creators and an authentic and connected brand. RTFKT's existing presence in the metaverse will help further NIKE's digital footprint and capabilities by inserting the sportswear company into the metaverse.
Image Credit: RTFKT, <a rel='nofollow' href='https://www.designboom.com/design/nike-buys-rtfkt-virtual-brand-metaverse-ready-sneakers-12-14-2021/'>designboom</a>, <a rel='nofollow' href='https://rtfkt.com/'>rtfkt</a>
Why This Trend Is Growing
- Virtual Product Design Nfts
- The acquisition of RTFKT by NIKE may lead to the creation of NFTs using RTFKT's established software development tools.
- Metaverse Integration
- RTFKT's existing presence in the metaverse will help further NIKE's digital footprint and capabilities by inserting the sportswear company into the metaverse.
- Digital Collaborations
- The acquisition includes a team of talented digital creators that NIKE can collaborate with.
Industries Being Reshaped
- Sportswear
- NIKE's acquisition of a virtual sneaker designer shows an opportunity for innovation in sportswear design and production using NFTs and software development tools.
- Digital Art
- RTFKT's established software development tools can be used to create NFTs for digital art, showing an opportunity for innovation in the digital art industry.
- Gaming
- NIKE's acquisition of RTFKT and their presence in the metaverse shows an opportunity for innovation in gaming and the intersection of gaming and fashion.
