In the 1990s, football and baseball athlete Bo Jackson was the star of a Nike campaign called Bo Knows, in which he played a variety of sports, including hockey -- and while doing so, wore a bespoke pair of Nike Montreal Canadiens-themed shoes. When the video went up on YouTube, the top comment was "Where can I get these shoes?" Now, Nike is making Habs fans' sneaker dreams come true.
This pair of Nike Montreal Canadiens sneakers is modeled around the Air Trainer SC silhouette. It features the Canadiens' colors (blue, blanc and rouge, as they're affectionately known in Quebec). In a nod to the famous Bo Knows commercial, Bo Jackson is drawn on the sole in a Habs uniform, with a coat of clear rubber sealing the animation in, so that it looks like the multi-talented sports star is smiling out from under a layer of ice.
Canadian Hockey Sneakers
More Stats +/-
Sibling Athlete Ads
Interactive Sports Anchor Exhibits
Charitable Hockey Beer
Canadian Beard-Honoring Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.