The Spring 2015 Nike Golf looks stand out for their tasteful neutral color palette along with splashes of volt. The collection, released just ahead of the first golf Major of the season, is designed to keep athletes comfortable and cool by regulating their body temperature, banishing distractions and encouraging freedom of movement so they can focus on their game.
These Nike Golf looks all make use of engineered knit, a material that features a natural-feeling polyester and provides cooling ventilation through intelligent layering, allowing golfers to regulate body heat over the course of the day. This construction also allows golfers to enjoy unrestricted and full range of motion.
These Nike Golf looks -- with their blend of effortless style, comfort and high-performance features -- are sure to play a big role in the golf Majors this coming season.
Why This Trend Is Growing
- Tasteful Neutral Color Palette
- Disruptive innovation opportunity: Develop a line of golf apparel with unique color palettes to cater to individual style preferences in a traditionally conservative industry.
- Engineered Knit Material
- Disruptive innovation opportunity: Apply engineered knit technology to other sports apparel to enhance comfort, breathability, and mobility.
- Effortless Style and High-performance Features
- Disruptive innovation opportunity: Combine fashion-forward design with advanced performance features in golf apparel to attract a younger demographic to the sport.
Industries Being Reshaped
- Golf Apparel
- Disruptive innovation opportunity: Integrate smart technology into golf apparel to provide real-time performance data and feedback to players.
- Athletic Wear
- Disruptive innovation opportunity: Develop versatile athletic wear that can seamlessly transition from the golf course to everyday activities.
- Sports Fashion
- Disruptive innovation opportunity: Partner with fashion designers to create limited-edition golf apparel collections that merge sportswear with high fashion.
