These one-of-a-kind Nike Doernbecher shoes are a coveted item that raises funds for a great cause.
12 pairs of unique Nike Doernbecher sneakers are being auctioned off to support the OHSU Doernbecher Children's Hospital. The Air Jordan 12 shoes are not only a worthwhile expenditure because of their support of children's health, but also feature a completely unique design that sneaker enthusiasts will surely recognize and value.
Each pair was designed by Nike creative director and notorious sneaker laser-etcher Mark Smith. The motif of each of Smith's one-of-a-kind designs incorporates the original sketches for the Air Jordan, done by Nike sneaker mastermind Tinker Hatfield. Thus each pair of unique shoes contains a piece of Nike sneaker history while supporting the Nike Doernbecher initiative.
Key Themes Behind This Trend
- Customized Sneaker Designs
- Opportunity for brands to collaborate with artists and designers to create limited-edition sneakers for charitable causes.
- Philanthropic Auctions
- Opportunity for organizations to host auctions for rare and unique items to raise funds for charitable causes.
- Sneaker Collecting for Charity
- Opportunity for sneaker enthusiasts to contribute to charitable causes through purchasing limited-edition sneakers.
Where This Applies
- Sportswear
- Sportswear brands can leverage limited-edition collaborations to attract sneaker collectors and contribute to charitable initiatives.
- Auction and Fundraising
- Auction houses and fundraising organizations can host events to auction off unique items in support of charitable causes.
- Healthcare
- Hospitals and healthcare organizations can partner with brands to create fundraising initiatives that support medical research and patient care.
