A graphic designer who's based out of the UK, Chris Labrooy has a talent for taking conventional objects and shifting them into something more, which is exactly what he does with his latest Nike artwork series.
Each of the images uses the sportswear brand's 'Nike Air Presto Ultra Flyknits' for inspiration, with the artist exaggerating the modular construction of them with his transformations. A white and turquoise sneaker is graphically molded into a peace sign for one of the Nike artworks, while a neon orange sneaker is made into a heart.
For an image that depicts a royal blue Nike Air Presto Ultra Flyknit as a pair of lips, Chris Labrooy uses the white sole as the upper teeth and the mesh fabric to add more depth.
Why This Trend Is Growing
- Shifting Objects
- Transforming conventional objects into something more, creating unique and artistic representations.
- Modular Construction
- Highlighting the modular construction of products through exaggerated transformations.
- Graphic Art
- Using graphic design techniques to visually transform objects, creating striking and unique artwork.
Industries Being Reshaped
- Art and Design
- Opportunity for artists and designers to explore unconventional mediums and techniques, creating innovative and visually compelling artwork.
- Footwear
- Potential for shoe companies to leverage artistic collaborations and unique designs, offering consumers bold and eye-catching footwear options.
- Fashion and Apparel
- Opportunity for fashion brands to incorporate artistic elements and unique collaborations, creating trendsetting clothing and accessories.
