The Nike Air Zoom Pegasus 35 Shield is a rugged footwear design for athletes who are looking to stay active and agile during the winter months to alleviate anxiety around getting out to train in inclement weather.
The shoe is covered in a water-resistant fabric and boasts an ultra-grippy rubber outsole that will help wearers to feel more surefooted when walking in urban areas with snow or rain around. The toggle lacing system was chosen to ensure the footwear style would be as simple as possible to adjust in wet weather conditions and enable wearers to make changes while out of the house.
The Nike Air Zoom Pegasus 35 Shield comes in several color options and are perfect for athletes to choose when looking for a way to stay safe when training in winter weather.
Key Themes Behind This Trend
- Cold Weather-ready Footwear
- Opportunity for outdoor sportswear and footwear companies to design weather-resistant gear for athletes to stay active during winter months.
- Toggle Lacing System
- Opportunity for innovators to create more efficient and easy-to-use lacing systems for people wearing gloves or in wet weather conditions.
- Ultra-grippy Outsoles
- Opportunity for shoemakers to create more durable and slip-resistant outsoles for footwear designed for outdoor activities under extreme weather conditions.
Where This Applies
- Sportswear
- Opportunity for sportswear companies to invest in the production of cold weather-ready footwear and gear for athletes.
- Footwear
- Opportunity for footwear manufacturers to develop weather-resistant shoes and boots that can withstand harsh weather conditions and improve safety for wearers.
- Outdoor Gear
- Opportunity for companies specializing in outdoor gear and tools to create products that make outdoor activities more bearable and safer during extreme weather conditions.
