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Gloating Sneakers

Nike AF-1 Recounts Its History as a God

— June 26, 2009 — Marketing
For the Saatchi & Saatchi New Director's Showcase, an animation video was put together on behalf of Nike featuring their AF-1 shoes.

This spot features Rodney and Geoffrey visiting the AF-1 Crystal Lair, where the famous shoes recount glorious moments in their history.

While it may seem odd, it's actually a time capsule of the history of the Nike AF-1 told in a fun way.

This spot was created by Christopher Hutsul.

Implications - True shoe enthusiasts will definitely appreciate the hard work and detail that went into creating this commemorative animation video. Not only will it entertain Nike fans, I'm confident that it will stir up some additional buzz from which Nike will benefit in many ways!
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