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Mountain-Inspired Athletic Wear

The Nike ACG Mt. Fuji Collection is Durably Designed

— August 3, 2020 — Lifestyle
The Nike ACG Mt. Fuji Collection is a new range of athletic wear for those who are looking for a better way to brave the elements and stay agile in different weather conditions. The collection includes styles that complement the brand's range of 2020 Fall ACG styles, which are ready for cold and warm weather conditions to keep wearers protected from the elements. This includes ponchos, slip-on shoes, sandals, overalls, pouches, hats, shorts and vests, which are all covered in a terrain-inspired lava camouflage pattern.

The Nike ACG Mt. Fuji Collection is expected to launch at a select number of Nike retailers starting on August 8 and is also styled to look suitable when worn in urban environments to accommodate consumer style preferences.
Trend Themes
1. Mountain-inspired Athletic Wear - The trend in fashion towards rugged, outdoor-inspired athletic wear opens opportunities for companies to create innovative designs that blend fashion and function.
2. All-conditions Gear (ACG) Collections - The growth of ACG collections, such as the Nike ACG Mt. Fuji Collection, demonstrates opportunities for specialized outdoor performance wear to meet consumer demand for versatile gear in different environments.
3. Urban Fashion and Functionality - The trend towards urban-inspired athletic wear that can also perform in outdoor settings offers opportunities for brands to create designs that appeal to consumers seeking style and practicality.
Industry Implications
1. Sportswear - Companies in the sportswear industry can innovate and expand their offerings by incorporating rugged outdoor-inspired designs into their product lines.
2. Outdoor Gear - The growth of ACG collections provides opportunities for companies in the outdoor gear industry to create specialized gear for different environments and expand their market.
3. Fashion Retail - The trend towards urban-inspired athletic wear offers opportunities for retailers to offer stylish yet versatile options for consumers seeking fashionable and functional clothing.
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