Expressive Logo Apparel

The Latest Nicopanda Lookbook Spotlights Technicolored Logos and Symbolism

The latest Nicopanda lookbook spotlights the edgy label's pre-Spring 2017 collection. Known for blurring gender lines, designer Nicola Formichetti has previously pushed boundaries with labels like Mugler and Diesel and does so again with his personal clothing line that consists of eye-catching sportswear pieces. Though opting for louder and raver-themed looks in past collections, Nicola presents a new range of comfortable separates that take on a more wearable aesthetic.

In addition to its logo-adorned sweatsuits -- boasting rainbow-hued text and panda-shaped symbols -- this Nicopanda lookbook also spotlights more understated pieces like quilted coats and plain sweatshirts that mix black and white branding.

Next to this collection's streetwear picks, this lookbook also features adorable accessories including bear-shaped and faux fur backpacks that are showcased in a highlighter-hued palette.

Colorful Logo Apparel
Companies can offer expressive logo apparel with technicolored logos and symbolism to expand their brand visibility.
Gender-neutral Clothing
Fashion designers can create gender-neutral clothing lines that blur gender lines and cater to a wider audience.
Streetwear
Streetwear brands can create comfortable separates with bold branding and understated pieces that mix black and white branding to appeal to different consumer preferences.

Sectors Adopting This

Fashion Retail
Fashion retailers can incorporate more expressive logo apparel and gender-neutral clothing into their collections to cater to evolving consumer preferences.
Sportswear
Sportswear brands can incorporate bold branding and expressive logo apparel to elevate their collections and cater to younger generations.
Accessories
Accessory brands can take inspiration from Nicopanda and create playful and colorful pieces like bear-shaped backpacks and faux-fur bags to appeal to a younger audience.
SCORE
2.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 13%
Freshness 8%