Nicole Kidman and Keith Urban will launch a new fashion line called Evie and Hank, their all too cute nicknames for each other. I guess Nick and KiKi wasn't acceptable.
Urban had sold Hank and Evie tees on his website, but now the married celebrity couple thinks their fame will bring them new fortunes with a global brand.
Implications - The Evie and Hank line is an innovation for the fashion industry. The collaboration between celebrities and fashion collections is a new way for celebrities to capitalize on their fame without using the big screen. Though most celebrities have lines of cologne and other products, they should not be afraid to pursue ventures that require much more investment.