NEXE Innovations Inc. recently joined forces with Rritual Superfoods Inc. to develop sustainably packaged superfood beverage pods. The pair will leverage the other's expertise–NEXE’s plant-based, single-serve packaging and Rritual’s product development for innovative adaptogens–to create the highly-anticipated new project.
“Rritual aims to define the superfoods category throughout the North American retail landscape, driving consumer loyalty with unmatched products that can be held to the highest standard on all fronts,” noted Rritual CEO, Mr. David Kerbel. “Together, Rritual and NEXE can achieve a shared set of objectives, demonstrating best practices for plant-based, compostable packaging for an exclusive line of beverage products – something we see today as critical to our brand promise, but which in the future will be necessitated, as mass retail buyers we are working with have indicated.”
Image Credit: NEXE