The Newspaper Notitarde Campaign Promotes its 2011 Review Supplement
Meghan Young — February 4, 2012 — Marketing
References: leoburnett & ibelieveinadv
As easily accessible as information is these days, it is even easier to miss a good chunk of it because there is just so much to digest; the Newspaper Notitarde campaign provides a way for people to catch up. It promotes the newspaper's 2011 review supplement, which is a roundup of some of the biggest events that happened last year.
Conceived and executed by Leo Burnett, an ad agency based in Caracas, Venezuela, the Newspaper Notitarde campaign may depict people stranded on islands or trapped underground, but it doesn't take such traumatic situations for someone to miss worthy news. In fact, people might simply feel like they have been living under a rock. Either way, the Newspaper Notitarde campaign offers a solution.
Conceived and executed by Leo Burnett, an ad agency based in Caracas, Venezuela, the Newspaper Notitarde campaign may depict people stranded on islands or trapped underground, but it doesn't take such traumatic situations for someone to miss worthy news. In fact, people might simply feel like they have been living under a rock. Either way, the Newspaper Notitarde campaign offers a solution.
Trend Themes
1. Information Overload - The constant influx of information makes it easy for people to miss out on important news and updates.
2. Nostalgic Review - Reviewing past events and trends provides a sense of reflection and understanding of the present.
3. Targeted News Supplements - Creating specialized review supplements allows people to catch up on specific areas of interest.
Industry Implications
1. Advertising - Opportunities for disruptive innovation exist in creating unique and captivating campaigns that cut through the noise of information overload.
2. Publishing - Developing specialized review supplements tailored to different audiences can increase readership and engagement.
3. Media Monitoring - Providing tools and services to help individuals and businesses stay informed about important news and events can be a valuable offering in the age of information overload.
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