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Uninformed Underground Ads

The Newspaper Notitarde Campaign Promotes its 2011 Review Supplement

— February 4, 2012 — Marketing
As easily accessible as information is these days, it is even easier to miss a good chunk of it because there is just so much to digest; the Newspaper Notitarde campaign provides a way for people to catch up. It promotes the newspaper's 2011 review supplement, which is a roundup of some of the biggest events that happened last year.

Conceived and executed by Leo Burnett, an ad agency based in Caracas, Venezuela, the Newspaper Notitarde campaign may depict people stranded on islands or trapped underground, but it doesn't take such traumatic situations for someone to miss worthy news. In fact, people might simply feel like they have been living under a rock. Either way, the Newspaper Notitarde campaign offers a solution.
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