The New Yorker Magazine is hosting a rather interesting and cutesy contest that requires the use of both your furry little animal friend as well as a camera, where you are supposed to capture your canine counterpart looking their most debonair and suave.
The grand prize for The New Yorker Magazine contest is a ridiculous $50,000--not too shabby for dressing up your animal as a literary icon.
Implications - Youth consumers have a strong penchant for ironic humor. This group uses history as fodder for appropriation. Companies should consider drawing from recent history and popular culture to find content that will appeal to this demographic and foster a meaningful connection with the brand.