Chris Petersen, Anatol Modzelewski and Guerrino Santulliana are just some of the models featured in the 'New York Undercover' editorial exclusive for fashion website F****** Young Online!
The models are captured by photographic duo Idris + Tony while posing for a set of studio closeups. Stylist DaVian Lain opts for a wardrobe of sleek pieces from label Oumlil, dressing the guys in some of the season's hottest menswear looks.
In addition to its modern menswear looks, the 'New York Undercover' editorial for F****** Young Online layers traditional model portraits with iconic images of New York. From its urban skyline to its busy and filled streets, the Big Apple is captured from all angles and projected atop a series of classic model close-ups.
What's Driving This Trend
- Urban Projection Ads
- By layering traditional product advertisements with projected images and icons of urban landscapes, brands can create unique and memorable advertising campaigns.
- Iconic Image Integration
- Fashion brands can integrate iconic images of cities or countries into their product editorials to create a narrative that connects items with the culture and history of a place.
- Classic Portraiture Mix
- By mixing classic model portraits with innovative projection techniques, photographers and brands can create visually appealing images that celebrate both the traditional and contemporary aesthetics of fashion photography.
Who This Affects Most
- Fashion
- By integrating projection techniques and iconic urban images into product editorials, fashion brands can create unique and memorable campaigns.
- Advertising
- By incorporating projections of urban landscapes in advertisements, brands can create a sense of connection with a city or place, and convey a sense of uniqueness and creativity to consumers.
- Photography
- Professional photographers can incorporate projection techniques into classic model portraiture to create an innovative and visually appealing blend of traditional and contemporary styles.
