New interactive 3D seat mapping lets fans pick their seats from an image of the venue. LiveNation.com, a promoter of live music has launched the service for most of the amphitheaters in the U.S. Before purchasing your tickets, you can click on the section you want, rotate the animation and view the virtual stage from the seat or section you select.
Implications - As online ticket stores continue to soar in popularity, consumers are increasingly demanding more out of their purchasing experience. Online animations of seating charts in selected venues is just one method to let consumers get the best value for their ticket price and get a more accurate representation of their seats.
Why This Trend Is Growing
- Interactive Seat Mapping
- The popularity of online ticket stores demonstrates an opportunity for further innovation in providing interactive seat mapping experiences.
- Virtual Venue Tours
- The demand for more immersive online ticketing experiences can be met with virtual venue tours allowing customers to see the view from their seat before purchasing.
- Augmented Reality Seating Charts
- The integration of augmented reality into seating charts could allow customers to see the view from their seat from their own mobile device.
Industries Being Reshaped
- Live Music/entertainment
- The live music industry can incorporate interactive seat mapping and virtual venue tours into their online ticketing systems for a more engaging customer experience.
- Sports
- Sporting venues can utilize interactive seat mapping to offer customers a better understanding of seat locations, increasing ticket sales and customer satisfaction.
- Event Ticketing Services
- Companies specializing in event ticketing services can offer innovative 3D seat mapping experiences to differentiate themselves in a competitive market.
