As adidas' previously released sock-like sneaker models have proven popular in the past, the brand decided to drop its new Stella McCartney collaborative designs in time for the summer.
Like some of its past models, the sneakers have flexible material that goes up the wearer's ankles, which helps to add some more support while also making them comfortable to wear for casual use. In order to make it easier for consumers to get the sneakers on, a heel tab is featured on the backs so that they can be pulled up and adjusted when needed. On the uppers, laces are featured for aesthetic purposes, as well as to tighten the material on the feet a little more.
Consumers can get the new Stella McCartney and adidas sneakers in two colorways: one that's a bright hue of orange with white accents, and another that's black and beige with white accents.
What Makes This Trend Stand Out
- Sock-like Sneakers
- Disruptive innovation opportunities include exploring new materials and construction methods for even more comfortable and supportive sock-like sneakers.
- Collaborative Designs
- Opportunities for disruptive innovation lie in creating new and unexpected collaborations between fashion and athletic brands.
- Bold Colorways
- Exploring unique and eye-catching color combinations can lead to disruptive innovation in the sneaker industry.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunities include incorporating innovative materials and designs into fashion footwear.
- Athletic
- Opportunities for disruptive innovation exist in creating new and unconventional athletic footwear designs.
- Retail
- By embracing bold and unique collaborations, retailers can create disruptive innovation within the sneaker market.
