The Elle UK December 2014 New Rising Power editorial depicts movement in each shot. Photographer Jan Welters captured Amy Hixson while on the go, making it appear as if the series was produced on the fly as the model went about an average day.
Contributing to the catching nature of these hurried snapshots was stylist Alison Edmond who selected off the shoulder dresses, crop trousers and patterned sweaters. Given the range of motions present in New Rising Power, Edmond included sporty flip flops and Birkenstocks, allowing for jumps and runs about the grey concrete setting.
Despite the sporty notes present in this Elle UK series, Edmond also included elongated skirts, spiky leather boots and high rise pants, infusing the scene with formal fashion notes.
Key Themes Behind This Trend
- Movement Photography
- Opportunity for innovative photography techniques that capture movement and create dynamic visuals.
- On-the-go Fashion
- Potential for fashion brands to develop practical and stylish clothing that caters to busy, active lifestyles.
- Mixing Sporty and Formal Styles
- Disruptive potential lies in blending sporty and formal elements to create unique and versatile fashion statements.
Where This Applies
- Fashion Photography
- A chance for photographers and studios to experiment with dynamic styles and techniques in capturing movement.
- Athleisure
- Opportunity for fashion brands to further explore the intersection of sportswear and casual clothing for on-the-go consumers.
- Luxury Fashion
- Potential for luxury brands to incorporate sporty elements into their high-end designs, offering a fresh and unexpected aesthetic.
