The new PLEASURES collection is a part of its Winter series, with cozy hoodies, casual jackets and tees in the mix.
Each of the pieces comes adorned with a graphic portrait of Elvis Presley, as a means to tribute the late musical icon and his legacy. These images complement the fabric differently throughout the collection, with some featuring just the eyes of the signer, while others include vintage full-body shots. In reference to his death, the brand adorns newspaper headlines on the back of some of the pieces as well, with "MILLIONS MOURN PRESLEY" shown on one of the long-sleeve shirts.
In addition to the portraits and headlines, the new PLEASURES collection incorporates the brand's name boldly throughout, which is sprawled in a classic font down many of the shirts.
What Makes This Trend Stand Out
- Icon-honoring Streetwear
- Opportunity for brands to pay tribute to cultural icons through graphic apparel collections.
- Cozy Winter Series
- Creating a winter-themed collection with hoodies, jackets, and tees that offer comfort and style.
- Graphic Portraits
- Using graphic portraits of musicians or celebrities as a design element in apparel collections.
Sectors Adopting This
- Fashion and Apparel
- Opportunity for fashion brands to collaborate with celebrities or explore cultural references in their collections.
- Music and Entertainment
- Creating merchandise that pays homage to beloved musicians and cultural icons.
- Print and Media
- Incorporating newspaper headlines as a design element in apparel collections to evoke nostalgia and capture attention.
