In time for summer, a new OBEY WOMENS collection became available. It's comprised of comfortable rompers, relaxed dresses, graphic tank tops, polos, shorts, tie-dye pieces, matching shirt and shorts combinations, as well as a range of accessories to pair with it all.
To promote the new OBEY WOMENS collection, the streetwear brand released a stylized lookbook that shows various female muses posing in the apparel against bright tropical backdrops. This helps to enhance the use of color that's integrated into the apparel -- with floral patterns and other unique markings making the pieces instantly reminiscent of summer.
Currently, the 2017 collection can be purchased from OBEY's web store, along with a number of other retailers who carry the brand.
What's Driving This Trend
- Tropical-inspired Streetwear
- Streetwear brands can capitalize on the popularity of tropical-inspired designs and bright colors to create collections that appeal to a broader audience.
- Comfortable Rompers and Dresses
- Designers can focus on creating comfortable and functional rompers and dresses that are versatile enough to be worn for different occasions.
- Graphic Tank Tops and Shorts
- Brands can experiment with unique graphic designs for tank tops and shorts to create distinctive looks that are both fashionable and comfortable.
Who This Affects Most
- Fashion and Apparel
- Fashion brands can leverage the popularity of streetwear and casual wear to create collections that are comfortable and stylish.
- E-commerce
- E-commerce companies can partner with fashion brands to offer a wider selection of streetwear-inspired collections to consumers.
- Retail
- Retailers can cater to the demand for casual and streetwear-inspired apparel by stocking a variety of collections from different brands.
