Mathematical Mugs

Craig Damrauer Creates the 'New Math' Cup for Coffee-Lovers

I've never been one for math, but I love this 'New Math' mug from an artist and writer named Craig Damrauer.

Instead of numbers, Damrauer uses words to add up wordy sums. For example: "Cold = Hot + Forgetting About Your Mug.” Seven years in the making, this 'New Math' mug is a hot way to store your hot beverages -- and for only $7! What a steal!

If there is one thing I love more than not doing math, it is chai tea in a witty cup. Thanks Damrauer!

Word-based Math Equations
Creating playful and innovative products that use words instead of numbers in mathematical equations.
Humorous and Witty Mugs
Designing mugs that feature playful and witty sayings that appeal to coffee and tea lovers.
Affordable and Creative Home Goods
Making affordable and creative home goods accessible to a wider audience

Sectors Adopting This

Home Goods
Opportunities for home goods retailers to add creative and affordable products to their inventory
Food and Beverage
Collaborations between coffee shops and mug designers to offer witty and playful cups for customers to enjoy their drinks in
Gift and Novelty
Creating unique and affordable gift items that appeal to humor and creativity lovers.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 42%
Activity 70%
Freshness 8%