Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The New Maison Kitsuné Campaign is Based in a Fictional City

 - Jun 28, 2017
References: shop.kitsune.fr & hypebae
For the 2018 pre-Spring/Summer season, a new Maison Kitsuné campaign was launched.

Like the French label's pre-Fall 2017 collection that was inspired by American superheroes, the shots that comprise the new campaign shows models in front of cartoon-like backdrops. With this, the label transports viewers to a fictional city called 'Romance,' which draws attention to the whimsicality of the apparel itself.

Included in the new Maison Kitsuné collection are flowing geometric ensembles, classic wool sweaters, vintage-inspired polos, varsity jackets, lightweight trench coats, and casual t-shirt dresses. While there's plenty of bold colorways that are complemented by geometric prints, there's also a variety of neutral pieces that help to tie the whole collection together for a more versatile result.