For the 2018 pre-Spring/Summer season, a new Maison Kitsuné campaign was launched.
Like the French label's pre-Fall 2017 collection that was inspired by American superheroes, the shots that comprise the new campaign shows models in front of cartoon-like backdrops. With this, the label transports viewers to a fictional city called 'Romance,' which draws attention to the whimsicality of the apparel itself.
Included in the new Maison Kitsuné collection are flowing geometric ensembles, classic wool sweaters, vintage-inspired polos, varsity jackets, lightweight trench coats, and casual t-shirt dresses. While there's plenty of bold colorways that are complemented by geometric prints, there's also a variety of neutral pieces that help to tie the whole collection together for a more versatile result.
Key Themes Behind This Trend
- Fictional City Advertising
- The concept of creating fictional cities in advertising campaigns can create a whimsical and immersive experience for consumers.
- Cartoon-like Backdrops
- Using cartoon-like backdrops in fashion campaigns adds a playful and eye-catching element to the visuals.
- Versatile Apparel Collections
- Designing apparel collections with a mix of bold colorways and neutral pieces provides consumers with versatile wardrobe options.
Where This Applies
- Fashion and Apparel
- The fashion and apparel industry can adopt the concept of fictional city advertising to create captivating campaigns that resonate with consumers.
- Advertising and Marketing
- Advertising and marketing professionals can explore the use of cartoon-like backdrops to create visually appealing campaigns that capture consumers' attention.
- Retail and E-commerce
- Retailers and e-commerce platforms can benefit from offering versatile apparel collections that cater to diverse consumer preferences and style preferences.
