The New Maison Kitsuné Campaign is Based in a Fictional City

 - Jun 28, 2017
References: & hypebae
For the 2018 pre-Spring/Summer season, a new Maison Kitsuné campaign was launched.

Like the French label's pre-Fall 2017 collection that was inspired by American superheroes, the shots that comprise the new campaign shows models in front of cartoon-like backdrops. With this, the label transports viewers to a fictional city called 'Romance,' which draws attention to the whimsicality of the apparel itself.

Included in the new Maison Kitsuné collection are flowing geometric ensembles, classic wool sweaters, vintage-inspired polos, varsity jackets, lightweight trench coats, and casual t-shirt dresses. While there's plenty of bold colorways that are complemented by geometric prints, there's also a variety of neutral pieces that help to tie the whole collection together for a more versatile result.