For the Spring/Summer season of 2018, a new John Galliano collection was launched. In true seasonal fashion, the pieces that comprise the collection are heavily decorated with bold floral, plaid, and animal patterns, which are especially statement worthy due to the bright colors that make them up.
Included in the new John Galliano collection are long lightweight jackets, vintage-inspired suits, button-up shirts, pants that feature stunning artwork, and much more. To promote the collection, the label released a lookbook along with it, which stars just one male muse who poses in a number of isolated urban settings, from an empty bus stop to the courtyard of an apartment complex. Due to these images which show the bold apparel being boasted in everyday settings, the new John Galliano collection's versatility is highlighted.
Key Themes Behind This Trend
- Bold Patterns
- Disruptive innovation opportunities lie in creating new, unique patterns for fashion collections.
- Bright Colors
- The use of vibrant colors can be a disruptive innovation opportunity to revitalize and modernize existing fashion collections.
- Versatile Fashion
- Opportunities for disruptive innovation in the fashion industry can be found by creating versatile clothing that can be worn in various settings.
Where This Applies
- Fashion
- There are opportunities for disruptive innovation in the fashion industry by incorporating bold patterns and bright colors into new collections.
- Retail
- Disruptive innovation can be found in the retail industry by offering versatile fashion collections that appeal to a wide range of consumers.
- Marketing
- In the marketing industry, there are opportunities for disruptive innovation by using unique visual presentations, such as lookbooks, to promote fashion collections.
